What's the cool URL?

When developing the web application, I have the URL like this: http://ift.tt/1MV674z.

I'm wondering if there's more elegant way to hide my URL like that?

I know that UrlRewriteFilter can do something alike. But if there are more parameters in my URL, say id, name, age, and if I have long ID generated randomly, then it looks not so good like this: http://ift.tt/1rwkWBe.

So, are there any better solutions for this? By the way, I'm using Java for development.

It's grateful if someone can shed light on it.