Django 404: Uploaded images to admin page in prod not reflected on blog

Now this was working smoothly in dev, but I keep getting the Error 404 in my apache2 prod machine while uploading images from the Django admin page.

I see the images get added to my /media/images/ folder from the admin upload, but it fails to load on the website.

Is this a permission issue?

This is my folder structure within /var/www/:

app
  |_app
  |_media
       |_images
            |_file.png
  |_static

This is my settings.py specification for media:

MEDIA_URL = '/media/'
MEDIA_ROOT = os.path.join(BASE_DIR, 'media').replace('\\','/')

This is my urls.py specification:

urlpatterns = static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT) + [..]

(Note: Please request further info in the comments, will keep adding on as-need basis)