Regarding DeepLinking in Android App

Problem:

So, what I need is that I want to have different download links for my android app which will ultimately redirect to playstore. And for my app; downloaded from each different link I want some different functionality on the basis of a parameter passed from the link.

What can be done?

I have heard about DeepLinking. I want to know whether it is even possible to achieve what I am thinking? If yes then how?