How to deploy command-line program (exe) on IIS server?

I have a classical command-line program (exe), taking some parameters and doing some stuff. I would like to make it accessible via internet, i.e. via web browser. I have a Windows server with IIS web server and a running web site. Is there a way to deploy this exe command-line program directly? Can it be embedded into existing web site? If not, what is the way to proceed? If yes, how do I pass parameters to the exe program?