Hybrid App Development, Database-Driven Content

I've been doing a lot of research, and perhaps just need a few dots connected.

I have an idea for a mobile app/website that contains lists of local eating/drinking establishments along with the deals/specials they offer each day. The idea is to create an app that people can refer to in order to save money on a night out.

I'm familiar enough with HTML/CSS/JS to create a functioning website, but when it comes to backend I'm a little confused. Editing the markup in order to reflect changes (e.g. a new deal starts or new establishment opens up) is a bit cumbersome. Now I know I want a database with my information ready to be displayed on my page. Does this mean that I need to develop my own API for everything, and then make sure it integrates with the hosting website that I end up choosing?

I feel like I'm missing something that should make it obvious what the next step is. Can anyone offer any advice?