Pausing container and animating elements using Skrollr data-atrributes

How to pause section id="concept-slide" and animate the inner div's horizontally. I'm not getting hang of skrollr data-attributes. Can anyone explain?

 <section id="concept-slide" class="concept-slide">
        <div class="bkg">
            <div class="container">
                <div class="concept-slider">
                    <div class="concept-slider-txt">text1</div>
                    <div class="concept-slider-img">img1</div>

                    <div class="concept-slider-txt">text2</div>
                    <div class="concept-slider-img">img2</div>

                    <div class="concept-slider-txt">text3</div>
                    <div class="concept-slider-img">img3</div>

                    <div class="concept-slider-txt">text4</div>
                    <div class="concept-slider-img">img4</div>
                </div>
            </div>

        </div>
    </section>

Please check http://ift.tt/1Tlo1MR