Freemarker Template return String instead of html element

I am working on Freemarker Template to create one form. I declared two variables using <#local> which will hold anchor tag and button

<#local rightElement = "<a class='set-right' href='${data.url}'>Forgot your password?</a>">

<#local rightButton = "<input type='button' class='js-show-pass btn-toggle-password btn-link' value='Show'>">

I have used this variable to pass to macro which create my form structure. But when I load my page the variable which I pass prints as String on my Form page. I am accessing them as ${rightElement} and ${rightButton} in my macro. But it is printing my anchor tag with double quotes ,making it as string.

I tried multiple ways to eliminate that double quote with no success. Could you please suggest ways to declare anchor tag in variable and use it as html element and not String.