web player to play http live stream having no format in chrome browser

I want to play HTTP live stream in all major browser at least in chrome. My stream format coming from server is like:

http://ServerIp/priv/liveview.cgi?action=getVideoStream&publicCamId=1003&privateCamId=2

Everywhere I am seeing example of live stream, the URL contains some formats like .m3u8, .mp4, but for me Live URL is not containing any format.