How do I pass django context variables into javascript?

I'm using highcharts and it requires me to pass into it variables such as this

 series: [{
        name: 'Brands',
        colorByPoint: true,
        data: [{
            name: 'Microsoft Internet Explorer',
            y: 56.33
        }, {
            name: 'Chrome',
            y: 24.03,
            sliced: true,
            selected: true
        }, {
            name: 'Firefox',
            y: 10.38
        }, {
            name: 'Safari',
            y: 4.77
        }, {
            name: 'Opera',
            y: 0.91
        }, {
            name: 'Proprietary or Undetectable',
            y: 0.2
        }]

How would I represent this in python(I was thinking to make it a string, use .format and then somehow convert it back) and how would I pass this into my javascript?