Wordpress on IIS - Please

Environment:

Azure VM Server 2012 R2 IIS v8.5

Scenario:

• Opened http port on the network interface - Can reach the default IIS page using the VM IP address (http://40.77.29.12/)

• Installed Wordpress on the VM using Microsoft WPI (Windows Platform Installer) - Can reach the wordpress installation no problem locally on the server

• Created host A record with domain registrar - Ping domain name (systmerror.com) resolves to the VM IP Address

• Visiting the IP returns 403 forbidden - http://systmerror.com/

I'm open to any ideas, I've researched and tried many things without success.