Python Web Scraping: trying to control the output

Team,

I'm having difficulty getting the output I need when I scrape this web page:

The Web Page

This is what I have:

import urllib2
from html2text import html2text

for line in  html2text(urllib2.urlopen("http://ift.tt/1osmIkA").read()).split(','):
if "traders_short"in line:
    print "Traders Short AUDUSD: ", line.split(":")[1].strip(' " ')
if "traders_long" in line:
    print "Traders Long AUDUSD: ", line.split(":")[1].strip(' " ')

This is my output:

Traders Short AUDUSD:  
"114
Traders Long AUDUSD:  88
Traders Long AUDUSD:  88

This is what I would like:

Traders Short AUDUSD: number
Traders Long AUDUSD: number 

So the problem is:

A) The output is repeating, I only want it to tell me how many traders are short or long ONCE.

B) I can't get rid of the ' " ' in the second line of the output and I want it to sit next to the ' : ' like the next line.

Now here is some more info, this is what the page looks like once its been tidied up with html2text:

{"total":"355468"
"positions":[{"timeframe":"M5"
"dateline":79500
"currency_co
de":"AUDUSD"
"short_lots":"22.405234"
"long_lots":"5.1432014"
"traders_short":
"113"
"traders_long":"88"
"weekend":false
"hidden":false
"pos":1
"datetime":{"
year":"1970"
"month":0
"date":"01"
"hour":"22"
"minute":"05"
"estOffset":5}
"l
ots_ratio":18.669667897002
"traders_ratio":43.781094527363
"dummy_lots":-81.33
0332102998
"dummy_traders":-56.218905472637}
{"timeframe":"M5"
"dateline":7980
0
"currency_code":"AUDUSD"
"short_lots":"22.405234"
"long_lots":"5.1432014"
"t
raders_short":"113"
"traders_long":"88"
"weekend":false
"hidden":true
"pos":2

"datetime":1
"lots_ratio":18.669667897002
"traders_ratio":43.781094527363
"dum
my_lots":-81.330332102998
"dummy_traders":-56.218905472637}]
"data_count":1
"h
as_more":true
"interval":"M5"
"currency":"AUDUSD"
"limit":0}

Now obviously 'traders short / long' appears more than once which is why its printing twice. But I need it to only print once.

Any help from the expertise available at this forum would be great!

Thanks.